We partnered up with this
BetterCloud to help them design and develop a new website.
- Graphic Design
- Illustration
- Art Direction
- Creative Direction
- Marketing
BetterCloud needed help in consolidating their old website and to help with their own navigation management. We helped to streamline the process and flow of their website by creating various funnel paths throughout their website in order to get to their various products.
Flexibility to Grow.
They needed a website that was flexible enough to grow and change over time as their company would grow and change over time. The company also wanted to find a balance between a fun design while still having the option to grow and change in terms of design layout.
Besting the Competition.
BetterCloud was also looking for an update to their company’s image. Their company is smaller in comparison to their competitors so they were looking for a website that positioned them shoulder to shoulder with the ‘big guys’.
What
We Achieved
The new design resulted in around ~50% growth in signups, -17% bounce rate, and increased the session duration by 47%.
The Results.
Increase in demo sign-ups
Bounce rate
Average session duration
Our process
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Our ideas
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Our experience
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Home Page
The solution pages speak directly to the business needs of their prospective customer. Each one is designed to quickly communicate why this is needed, how it benefits them, and how it accomplishes those benefits. This shift of focus puts the visitor in the driver’s seat.
About Page.
The Customer Center is a hub for everything a customer might need. It enhances user experience by providing an opportunity to read case studies to help customers visualize being a client of BetterCloud. This is also where customers can contact on a customer service level with developers and find out about product updates.
Service/Landing Page Overview.
The solution pages speak directly to the business needs of their prospective customer. Each one is designed to quickly communicate why this is needed, how it benefits them, and how it accomplishes those benefits. This shift of focus puts the visitor in the driver’s seat.
Service/Landing Page Overview.
Their new About Us page highlights the company’s greatest strengths. We were able to create a counter that points out key details of their company such as how many years they have been in business, how many employees, and how many offices they have. This page was designed to fit their needs of a flexible website that can be edited as BetterCloud continues to grow!
Work/Portfolio Overview.
Recruiting was a priority for BetterCloud as they continue to expand their organization. The Careers page showcases a fun side to BetterCloud with brighter colors that pop off of the page. The colors were used to provide an eye-catching design that draws a potential employee’s attention to key points and guiding principles of the company.
Podcast Page.
Recruiting was a priority for BetterCloud as they continue to expand their organization. The Careers page showcases a fun side to BetterCloud with brighter colors that pop off of the page. The colors were used to provide an eye-catching design that draws a potential employee’s attention to key points and guiding principles of the company.
“Something I found most unique about WebsiteWala & team is how much they care in the success of the project. The site is a lot minimalistic and shows a in-depth narrative of our story.”
Jenny Lee, Creative Director, BetterCloud
