We partnered up with this
BetterCloud to help them design and develop a new website.

BetterCloud needed help in consolidating their old website and to help with their own navigation management. We helped to streamline the process and flow of their website by creating various funnel paths throughout their website in order to get to their various products.

 
Flexibility to Grow.

They needed a website that was flexible enough to grow and change over time as their company would grow and change over time. The company also wanted to find a balance between a fun design while still having the option to grow and change in terms of design layout.

Besting the Competition.

BetterCloud was also looking for an update to their company’s image. Their company is smaller in comparison to their competitors so they were looking for a website that positioned them shoulder to shoulder with the ‘big guys’.

What
We Achieved

The new design resulted in around ~50% growth in signups,  -17% bounce rate, and increased the session duration by 47%.

The Results.

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Increase in demo sign-ups

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Bounce rate
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Average session duration
Our process

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Our ideas

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Our experience

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Collection Page.

The collection pages can be found via the navigation or each through the Ingredient Slider. These pages are set up to highlight key ingredients or traits of a collection of products. Again creating a user experience that allows for customers to find products that meet their needs.

Product Page.

Each product page highlights the product in an aesthetically pleasing presentation. (Truly Instagram worthy!) The images used are a combination of lifestyle and product images. The product page also allows users to find the size bottle they are looking for as well. Reviews are also included for customers to read and find out which product is just right for them!

Checkout Flow

The checkout flow allows customers in a mobile format to be able to purchase products in a simple six step system. This is also where the side cart experience comes into play on mobile devices.

About Us.

The about page describes information about Luseta Beauty and about the company. This page also highlights what they stand for and believe when it comes to their products.

Careers

Recruiting was a priority for BetterCloud as they continue to expand their organization. The Careers page showcases a fun side to BetterCloud with brighter colors that pop off of the page. The colors were used to provide an eye-catching design that draws a potential employee’s attention to key points and guiding principles of the company.

“Something I found most unique about WebsiteWala & team is how much they care in the success of the project. The site is a lot minimalistic and shows a in-depth narrative of our story.”

Jenny Lee, Creative Director, BetterCloud

Let's Build
Something
Memorable.

New features. New appearance.
No risk and credit card required.

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