Dwight Funding.

Dwight Funding is a group of passionate entrepreneurs that help growth stage companies by providing flexible credit options to businesses through asset based lending.

With a modern approach to lending, Dwight helps growth-stage businesses eliminate their cash flow issues. Since its start in 2015, they have quickly made a name for itself for its innovative approach, light covenants, and superior customer service.

Flexibility to Grow.

They needed a website that was flexible enough to grow and change over time as their company would grow and change over time. The company also wanted to find a balance between a fun design while still having the option to grow and change in terms of design layout.

Besting the Competition.

BetterCloud was also looking for an update to their company’s image. Their company is smaller in comparison to their competitors so they were looking for a website that positioned them shoulder to shoulder with the ‘big guys’.

What
We Achieved

The new design resulted in around ~50% growth in signups,  -17% bounce rate, and increased the session duration by 47%.

The Results.

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Increase in demo sign-ups

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Bounce rate
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Average session duration
Our process

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Our ideas

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Our experience

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Home Page

In our discovery phase we identified that motion would be a key opportunity for differentiation. Throughout the website you’ll find small instances of subtle animation and motion layered into the design. The copy also indicates what their business goal of helping customers is, as well as their “Dwight Difference”. The use of graphics to show the various industries they work with the most draws the customer’s eye as the graphics change within the customizable “DF” logo and imagery.

Product Page.

The Product page lays out their process for working with clients, which ties back to the friendly tone they were looking to include, as well as sharing what their company does without the technical jargon. We also decided to produce a comparison graph to highlight how Dwight is superior to other available funding options. This page is also followed by a section that lays out what their typical client looks like with the use of various graphics as bullet points which draws back to their goal of finding a happy middle ground between friendly and professional

Industry Page

The Industries Landing Page highlights the areas where Dwight is ahead of their competition along with a focus on why businesses should choose to work with Dwight. This is done through a clean design and using the secondary colors of Dwight’s branding.

Success Stories

The Success Stories page was added to highlight previous and current clients as a way of branching out to a larger audience, as well as growing their business and maintaining an openness to their brand. This was done in partnership with branding to convey the experience and expectations of Dwight Funding in a meaningful way.

Success Story Individual

The clean design of each individual Success Story highlights the copy and explains how Dwight Funding can benefit other companies. The Success Story points out key topics such as statistical information to draw in their audience.

“Something I found most unique about WebsiteWala & team is how much they care in the success of the project. The site is a lot minimalistic and shows a in-depth narrative of our story.”

Jenny Lee, Creative Director, BetterCloud

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