As many as 34% of businesses do not consider their marketing successful. Ad hoc campaigns, inconsistent performance tracking, and thin reporting — are just some of the reasons why campaigns fail. How do pros ensure marketing success? They always start their projects with a digital marketing strategy. What Is A Digital Marketing Strategy? A digital marketing strategy…
Web designers and web developers work toward the same goal: creating highly engaging, visually pleasing websites that offer great user experience and functionality. However, these specialists cover entirely different grounds. In this article, we will explore the web design vs web development comparison and look at the specific duties and skills of web designers and…
Recent US Bureau Of Labor research shows that 20% of startups fold in the first year and 33% fail in the second year. These figures are indisputable – but also avoidable. In this article, we will explain how a business startup consultant can help ensure your company does not contribute to these statistics. We’ll break down how they…
While you can create a more customized eCommerce website that has built-in SEO features with Magento, the platform’s high prices might make you think of opting for a more affordable option. Enter Shopify: an eCommerce platform that doesn’t offer as many built-in SEO features, but is more cost-effective than Magento. Choosing between Magento and Shopify requires you to…
Studies show that about 75% of a website’s credibility comes from its design. Investing in web design boosts more than just a business image: for every dollar invested in UX, there’s $100 in return – that’s an ROI of 9,900%! Establishing and adhering to a particular website design process that consists of essential steps helps bring structure and order…
Trying to decide on an eCommerce platform? We’ve done the research and we’re sharing our insights with a Magento vs. WooCommerce platform showdown! We’ll break down the strengths and weaknesses of each and help you decide which platform is right for your business. Magento At A Glance Magento is the most advanced eCommerce platform on the market. It is…
The best customer relationship management (CRM) software captures valuable insight into what your clients want. It simplifies everyday tasks by automating busy work and tracking interactions. Employees can focus on customers and deliver a five-star experience–every time. Over the years, I’ve used a lot of different CRM software. In this post, I’ve reviewed my top…
47% of users expect websites to load in two seconds or less, while 40% will leave a page that takes three or more seconds to load. With the rapidly growing number of mobile users, it is becoming increasingly important to optimize your mobile page speed to meet the visitors’ expectations and boost your chances of…
Did you know that around 20% of startups fail during the first year of operations? Understanding the key stages of the business life cycle is essential to ensuring that your business avoids that fate. It is important to identify at which stage of the business life cycle your enterprise is because that will define the direction of…
There are about 1.35 million tech startups in the world. With growing standards that tech giants like Apple are setting in terms of digital presence and consumer expectations, building a startup has its challenges. One of the factors that can help you stand out in such a competitive landscape and grow your brand’s reach is website design. A…
